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Title: Mobile Apps Use in Kuwait:Factors influencing the adoption of m-commerce Apps in Kuwait
Authors: Ashwaq Ezzaldeen Alraish 
Supervisor: Prof. Muhammad Sarfraz
Keywords: Mobile Apps : m-commerce
Issue Date: 2017
Publisher:  Kuwait university - college of graduate studies
Abstract: Mobile devices such as smartphones are used by nearly everyone in Kuwait. The country has three mobile service providers who provide the latest internet services. The mobile devices assist the users to carry out various transactions, and there are several mobile Apps available to carrying out such transactions. But the use of mobile Apps depends on several factors. Lack of understanding these factors will deter consumers from using the App. Therefore, this research is aimed at understanding the intention of mobile Apps usage by consumers in Kuwait. This research is first of its kind in Kuwait. There have been studies in m-commerce and other mobile related platforms. These studies have focused on the adoption based on the demographics or on specific mobile platforms, such as the heath sector (mHealth). Lack of studies towards understating the intention of users in mobile Apps has not been carried out before in Kuwait. The findings contribute to the business and academic sectors equally. Businesses are able to use the findings to understand what people in Kuwait expect from mobile Apps. With nearly every business having mobile Apps or intending to create one, can utilize the findings of this study to ensure that the mobile Apps meet user satisfaction and they continue to use it. The finding of this research contributes to the academic and thus proposes a recommended framework that academic researchers can adopt in their research. Through the literature review a research framework was developed. The variables included technology awareness, convenience, social influence, security, perceived ease-of-use (PEOU), perceived usefulness (PU), satisfaction and intention to use mobile Apps. The empirical data was collected through surveys from mobile device users. The survey was designed and distributed through A total of 504 responses were used for data analysis. The data was analyzed using SPSS. The findings showed that technology awareness and convenience significant with PEOU, convenience and social influence significant with PU. Convenience was the main factor that impacted both PEOU and PU and both these factors positively impacted customer satisfaction. The findings also confirmed that satisfaction positively impacted the intention to use mobile Apps.
Appears in Programs:1730 Information Technology

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